Google:
Way of a warrant
going public about privacy
With privacy and data protection under heavy public scrutiny, Google’s Public Policy team needed to explain its diligent method of handling sensitive requests for personal information from government agencies.
the story
We teamed up with Screen Novelties, an incredible team of animators and puppeteers, to craft an explainer video that confronts a sensitive issue with humanity, sensitivity, and humor.
visualize complexity
To simplify what is a very complicated process, our idea was to tell the journey with many forks in the road on a game board. There were so many individuals and organizations involved in the process we assigned each a game piece. We designed a game board that mapped out the complex and sometimes repetitious journey of a request as it gets fulfilled or rejected.
client
agency
Enso
Creative Directors:
Jason Nichols, Davi Sing
Copywriter: Aaron Small
Art Director: Aki Chang
Animators
Screen Novelties