Google:
Way of a warrant

going public about privacy

With privacy and data protection under heavy public scrutiny, Google’s Public Policy team needed to explain its diligent method of handling sensitive requests for personal information from government agencies.

the story       

We teamed up with Screen Novelties, an incredible team of animators and puppeteers, to craft an explainer video that confronts a sensitive issue with humanity, sensitivity, and humor.

visualize complexity

To simplify what is a very complicated process, our idea was to tell the journey with many forks in the road on a game board. There were so many individuals and organizations involved in the process we assigned each a game piece. We designed a game board that mapped out the complex and sometimes repetitious journey of a request as it gets fulfilled or rejected.

client

Google

agency

Enso
Creative Directors:
Jason Nichols, Davi Sing
Copywriter: Aaron Small
Art Director: Aki Chang

Animators

Screen Novelties

Previous
Previous

Bronx Documentary Center

Next
Next

Everytable