hoorae
HOORAE is the production company of celebrated actress, writer, and producer Issa Rae. As she continues to expand her media empire, it was our task to capture the epic vision of its future while honoring its roots in culture and community.
make it iconic
Inspired by her proud Senegalese heritage and upbringing we created a brand mark that spoke to the powerful culture and people that paved the way for Issa and her grand vision while conveying her modern and forward-thinking approach to creativity, culture, and media.
say it loud
It was also crucial to make sure to honor the people and culture that inspire her while celebrating bold, hilarious, and authentic stories she aims to continue to tell across all media.
client
Hoorae
agency
UTA Brand Studio
Strategy + copy
Jason Nichols