nike: signature moves

The best
make you better

To supplement young athletes' education on the court we created an online training series where the NBA's elite and future Hall-of-Famers teach master classes on their most unbeatable go-to moves.

the story

Nike Basketball is dedicated to helping athletes, pros and amateurs, reach peak performance.

Signature Moves was created to break down all the micro movements that create separation, break ankles and get buckets.

Make it stand out

With all the action happening in the frame we needed a visual language that highlighted each step in a signature move while threading all of those steps together into a single, fluid, winning motion. The arrow became the center of our visual language while bold type made made the movements loud and clear.