phyn

The best
make you better

There is so much to learn about the power of water. All you need to do is listen.

This is the premise upon which Phyn is based, a device that monitors the water flowing within your walls so that you can manage your use, protect your home, and preserve this precious resource.

the story

On the surface, Phyn is Belkin's smart home leak detector brand. But look closer and you quickly learn that this device houses a powerful AI that can reveal your consumption, prevent costly catastrophic incidents, and most importantly, help you establish a relationship with water like never before.

speak water

Out of this understanding we developed Speak Water, a brand platform and identity system that powerfully communicates Phyn’s cutting-edge AI, hardware and product benefits while laddering up to a higher level purpose of water conservation.

a refresh

We started with a refinement to the logo to give it a more modern and fluid refresh. Then came the identity system, website, launch video, packaging, headquarters office design and various collateral pieces, all born of the idea of speaking water.