khan academy
khan academy’s very first campaign
to create a campaign that was more than just marketing. To elevate a product campaign to a global growth-mindset movement under the idea “You only have to know one thing. You can learn anything.”
the campaign
We developed a fully integrated campaign to ignite current platform users to become ambassadors by integrating our messaging and content onto the Khan Academy platform itself. We then provided passionate learners, parents and teachers with sharable messages to spread far and wide.
