own our own
black investors developing black communities
Own Our Own is a private equity firm specializing in real estate. Their investment model enables undervalued communities to collectively own the real estate and businesses in their neighborhoods - delivering both returns for our investors and social impact in the communities they serve.
the story
My task was to bring their brand to life, subverting traditional investment tropes to create messaging, visuals, and stories that speak to the industry AND the communities Own Our Own serves.
the identity
For their new logo, we refined their previous iteration, born of the idea of confluence, to make it more readable, more modern, and more beautiful.
client
Own Our Own
creative direction
Jason Nichols
design direction
Lester’s Backyard